Giving and public fundraising

Giving and public fundraising is about asking people for money to continue the charitable aims of the organisation or to run specific projects; money given in the form of donations, unless specified otherwise, is unrestricted, and can supplement the ‘core’ costs of the organisation.

Fundraising should not simply be about generating the resources needed to survive from this year through to the next, fundraising is also about creating a viable and stable organisation, which is able to sustain itself into the future.

Throughout the section, there are useful resources available – case studies, web links to further sources of information and various guides to download.