Presentation of a business plan

The general rules of presenting a business plan are:

• A business plan should be easy and interesting to read, so avoid excessive detail or length
• Ensure the plan meets the needs of its users and key stakeholders
• One person should write the plan to ensure consistency of style
• Although the executive summary is at the beginning of the plan, it should be written last
• Do not leave any apparent questions unanswered or state any unsupported conclusions